March 18th, 2009
Audemat to complement its activity by offering turn-key solutions to its customers
Noel Mc Kenna and Bruno Rost
For several years Audemat has been working towards providing turn-key solutions to its customers throughout the broadcast chain. The APT product line which comprises award-winning IP audio codecs and multiplexers complements Audemat’s existing product line of transmitters (sold under the brand name Ecreso) and monitoring site products.
The result is a formidable new coalition within the industry offering uniquely integrated and easy to use solutions. “A large number of Radio and TV broadcast customers are looking for simple solutions to guarantee the interoperability between different technical ‘bricks’. In APT, we have found not only an extremely complementary product offering but the industry-leading solution.” states Bruno Rost, President of the Audemat Group.
“The quality of the APT team and their ability to gather market intelligence, listen to their customers’ needs and to develop product accordingly, convinced us to pursue this opportunity. Therefore, the company’s operational management will remain unchanged“, states Jean-Baptiste Roux, newly appointed President to the APT board. “APT has been consistently growing in double digits over the years, and we are convinced that we will continue on this growth curve.” adds Roux.
"We are excited by the synergies that will stem from combining Audemat and APT products and the solutions we shall be able to offer our customers in the next few months” explains Kevin Campbell, Sales Director for APT. “The marriage of APT’s innovative, cutting-edge codec technology and Audemat’s breadth of broadcast solutions and experience will enable us to strengthen our R&D capabilities and expand our reach into new markets.”
Campbell adds, “Audemat share our commitment to customer-driven innovation and professional quality and I have no doubt that, working together, we can deliver greater choice and service to the broadcast community worldwide.”
The objective of the newly formed group is to exceed 25M€/$32M in 2010 and become a major player in strategic markets.
Commenting on the successful conclusion of the deal with the Audemat group, Noel McKenna, CEO of APT Licensing Ltd, said: “Speaking on behalf of the staff and the board, I am sincerely delighted about this perfect match with the Audemat group. APT’s broadcast hardware division has a powerful synergy with the capabilities, ambitions and culture of the Audemat group, and complements and strengthens Audemat’s value proposition to broadcasters and telecoms operators. We wish our colleagues from the broadcast equipment division and its management team every success in its new future within the Audemat group.”
The new board of executive directors consists of: Mark Weir as General Manager, Kevin Campbell as Sales Director and Greg Massey as Technical Director. Jean-Baptiste Roux is appointed President of the board of Directors.
About Audemat:
AUDEMAT (http://www.audemat.com) is a pioneer in the conception and manufacturing of innovative products for Broadcast professionals. The AUDEMAT product line includes high precision test equipment for FM, GPS field strength meters for HD, FM, DVB with modulation monitors built-in; RF monitoring equipment; and transmitter remote control for HD, AM, FM and TV (ATSC, DVB), world-class RDS encoders, FM and HD digital audio processors as well as FM and DVB transmitters. AUDEMAT expertise in these fields has allowed creation of unique multipurpose products that combine many functions into a single efficient unit.40% of the staff is dedicated the development of innovative technologies.
AUDEMAT is the only European company that has won 12 awards over 9 years for product innovation at the World Broadcast Show (NAB – Las Vegas). AUDEMAT is privately owned by the board of Directors, as well as capital investors. 105 employees are located at the Bordeaux-Merignac site. AUDEMAT also has an office in New-Dehli (India) since February of 2009, another in Beijing (China) since the beginning of 2008; and a subsidiary company in Miami (Florida-USA). With 6 employees, the U.S. subsidiary is in charge of developing sales and providing service in North and South America, Australia and New Zealand. AUDEMAT recently acquired Nortek, a TV specialist located in Lille, France.
AUDEMAT has been ISO9001 certified for 10 years; and obtained ISO14000 certification in 2007 (environmental management standards). Since 2007, AUDEMAT has dedicated part of its profits to offsetting CO2 gas emissions by being part of actions for sustainable development around the world and is involved in ecological purchasing and manufacturing. For more information on AUDEMAT please contact: Sophie Lion Poulain at +1 305 249 3110 (lion@audemat.com ) Corporate PR - Miami office (Florida-USA).
About APT
APT Ltd is a leading provider of audio transport solutions for the broadcast and telecoms sectors. Their award-winning product lines of WorldNet and WorldCast audio codecs enable the delivery of AM, FM, DAB, HD radio and multi-channel audio over a variety of telecom links such as IP, ISDN, X.21 and E1/T1. Many major public service and commercial broadcasters and telecommunications companies worldwide rely upon APT codecs for their Studio to Transmitter Links, Studio to Studio Links and Outside Broadcast to Studio Links.More information can be found at www.aptcodecs.com
Sophie Lion-Poulain
Operation and Communication Manager
Corporate PR
Tel: +1-305-249-3110
lion@audemat.com
